Digital Marketing

An introduction to concepts

You must be hearing the word digital a lot, but have you ever wondered what is this digital all about?

Digital as a language

“Did you know that machines connect or rather talk to each other using this #digital language?"

Etymologically the digital word is derived from the word DIGITS, in this case, 1 & 0.

The moment you type a hi on #Whatsapp or #Facebook, congratulation, you have just entered the digital space.

Your hi is broken up into small pieces, or bytes, of information & communicated to your friend's phone through a digital language.

Your world is now digital.

These 1s and 0s make up our virtual world to a large extent and are our primary means of communication.

You may not have realized it yet, but digital has changed your world.

Do you remember the drag? When you roamed from shop to shop to compare and buy that perfect dress or that best mobile phone?

Now it's as easy as pressing a button on your laptop or mobile phone.

Case Study - IRCTC India

Did you know that in 2002 on the day of the launch of the train ticket booking portal irctc.com, only 27 people booked train tickets online?

Can you guess the current figure?

More than 5,00,000 buy train tickets online every single day. This case study establishes the game-changer paradigm of digital or, rather #eCommerce.

This digital transformation affects the whole value chain. If you are a seller of travel luggage, then I am afraid your too customer has shifted online.

Your business has shifted online.

In this scenario, if you are a seller sitting in a shop in Delhi while your customer is searching to buy a suitcase in Mumbai, you cannot connect with them through traditional marketing. You would have to shift to the same digital space to connect with your audience. Your customers are in the online world now, & so you should be there too.

The geography has changed.

Digital Marketing is the channel you should be exploring to connect with them. Digital Marketing is the sum of activities you undertake to connect or rather engage with your audience in the online or digital space.

#Digitalmarketing may be new, but it is not an alien concept or devoid of the marketing fundamentals. It is an evolution of traditional marketing with the latest and more precise tools.

It does not matter whether the goods or services sold are online or offline. One needs to connect with the consumer digitally to create an emotional bond that will eventually drive sales.

There are a few digital tools that you can use when implementing a digital marketing strategy:

#SEO – Search Engine Optimisation, this is something that will help to rank your website better in google search.

#SMO – Social Media Optimisation is a strategy to optimize your message on social platforms to drive engagement,

#SEM – Search Engine Marketing / #SMM – Social Media Marketing is the tool that will help you to place your ad in the search results on google and social media platforms like Facebook etc., right when the customer is searching for a product like yours.

Another tool at your disposal in Digital Marketing is #AffiliateMarketing. It consists of are people or websites that refer customers to your website and earn a commission on each sale.

It's time you explored the world of Digital Marketing for an added boost to your sales.

Learn more about these concepts and more in the resources section of this website.

Understand them, implement them and see your sales zoom.